TYPOGRAPHIC EXPLORATION - BOOK DESIGN
THE WRAPPER PROJECT
TIMELINE
Apr 2022 - May 2022
APPLICATION
Book design and Motion video
INTRODUCTION
This project is about the synthesis of typographic explorations in the design by balancing its hierarchy. In order to conduct various experiments that could highlight a specific layout, the application was to start by deconstructing text from a wrapper.
Study of Typography Hierarchy
The assignment was to choose a food can wrapper, read the information on it, and then separate it into L1, L2, and L3 sections.
In order to create and comprehend the sense of a dynamic layout and type hierarchy, this division of hierarchy, this information was later divided into the quadrant grid.
Step 1
L2, which makes up the majority of the
text is broken up into 3 columns, 2
columns, and occasionally even 4 columns. The goal of this exercise was to balance the layout solely using text, but my
main responsibility was to establish the
hierarchy for the headline L1.
The entire fascinating study about Step 1 uses various layouts in each of the six quadrants to bring about a balance and typographic hierarchy while still making the L1 stand out.
Step 2
Later in step 2, I started experimenting with L1, the headline, by increasing its size as well as weight. Using L1, I've provided another example of step 2 here.
The difficult part was increasing the size and font size of the balance in the layout.
Step 3
Another element, the line, was added in step 3 in order to add
dynamics to the layout, create a
flow, and emphasize the headline.
In addition to using linear lines, I also used organic lines created with brushes, calligraphy tools,
and ink.
Step 4
Then I had a place to experiment with various typography methods. In this step, I created strong typographic layouts using all of my calligraphy hand lettering skills. My main goal, in this case, was to explore my ideas using various tools and techniques, not to make the text easy to read.
To me, typography is a tool that can alter a design's layout by establishing hierarchy and dominance.
